Section
Audience research
A video production company in Cardiff plans Welsh-language campaigns differently: bilingual scripting, casting, accessibility and two-language budgets.
Audience research
Audience research for video marketing agencies: the data to gather, methods that work in the UK, how to brief a supplier, and rules on targeting and data brokers.
Audience research
How England agencies build video marketing agency buyer personas, covering data protection, ONS health data, connectivity assumptions and interview method.
Audience research
Most teams compare showreels and stop there. These nine checks turn video marketing agencies competitor research into evidence you can defend when budgets are set.
Audience research
A practical guide to video marketing agency customer interviews, with neutral question examples, a sample discussion guide and UK data-protection points.
Audience research
Survey tools decide how fast video marketing agencies test creative and profile audiences, but wording, quotas and consent decide whether the numbers hold up.
Audience research
A practical guide to building buyer personas for a video marketing agency, covering buying groups, data sources, interviews, UK GDPR and sample sizes.
