Rules and ethics
Which video projects can qualify for UK film tax relief?
A video production company can rarely claim UK film tax relief or expenditure credits on commercial work: the cultural test and BFI certification set limits.
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Rules and ethics
Rules and ethics
Six checks on ASA and CAP Code claims in UK video marketing
Video marketing agency teams can use six checks against CAP Code rules and ASA rulings to keep UK video ads compliant and avoid costly sanctions.
Rules and ethics
How UK GDPR and PECR shape video marketing agency audience data
A video marketing agency handling UK audience data must apply ICO consent rules, PECR cookie rules and a lawful basis for every direct marketing campaign.
Rules and ethics
An IR35 overview for UK video production companies hiring freelancers
Video production company IR35 guide: HMRC status tests, deemed employment PAYE, contract wording, small company exemption, CEST and records.
Rules and ethics
What to look for in a short-form video marketing agency
How to judge a short-form video marketing agency in the UK: platform-native editing, CAP ad rules, rights and realistic monthly retainer costs.
Rules and ethics
Why video marketing agencies' advertising rules catch out UK campaigns
A UK checklist for video marketing briefs: CAP Code and ASA rules, consumer protection law, ICO direct marketing, PECR, UK GDPR and records to keep.
Rules and ethics
Video marketing agencies commercial contracts explained for UK buyers
Video marketing agencies commercial contracts explained: the clauses that matter, the UK rules behind them and the questions to ask before you sign.
Rules and ethics
Nine data protection checks for video marketing agencies
Data protection for video marketing agencies comes down to the lawful basis, a retention schedule, deletion proof and evidence behind every claim in the edit.
Rules and ethics
Video marketing agencies disclosure policy should name one accountable owner
Video marketing agencies disclosure policy: what to cover on paid labels, personal data and confidentiality, with a scoring rubric to test the draft.
Rules and ethics
Meeting video marketing agencies UK regulations without a legal team
A UK video marketing compliance guide covering employment, equality, data protection, advertising, freelance status and practical shoot-day records.
Rules and ethics
Video marketing agency compliance checks for UK campaigns
Video marketing agency compliance checks for UK campaigns, covering advertising, data protection, consumer law, employment and practical project-stage reviews.
Rules and ethics
How to brief a video production agency for UK product launches
How to brief a video production agency for a UK product launch: a seven-part template covering audience, offer, deadline, budget, rights and claims.