Rules and ethics
Why video marketing agencies' advertising rules catch out UK campaigns
A UK checklist for video marketing briefs: CAP Code and ASA rules, consumer protection law, ICO direct marketing, PECR, UK GDPR and records to keep.
Topic
asa compliance
Costs and pricing
Choosing a YouTube advertising agency: what to check
Use this guide to compare YouTube advertising agencies in the UK, with checks for agency roles, fees, compliance, measurement and campaign reporting.