Foundations
Which video marketing buying model fits your briefs?
How video marketing work is bought on retained, project and performance-led models, how to compare them on the same basis, and a decision table for your brief.
Topic
video production
Outlook
Which video marketing agencies risk scenarios should buyers plan for?
Five risk scenarios video marketing agencies clients should plan for, from demand shocks to ad compliance, with a decision table and update triggers to diarise.
Audience research
Why video marketing agencies survey tools cannot fix a weak question set
Survey tools decide how fast video marketing agencies test creative and profile audiences, but wording, quotas and consent decide whether the numbers hold up.
Tools and providers
Choosing a video production company for UK recruitment campaigns
How UK HR teams should choose a video production company for recruitment campaigns, with compliance, casting, usage rights, day rates and graduate hiring cycles.