Rules and ethics
How UK GDPR and PECR shape video marketing agency audience data
A video marketing agency handling UK audience data must apply ICO consent rules, PECR cookie rules and a lawful basis for every direct marketing campaign.
Topic
uk gdpr
Rules and ethics
Nine data protection checks for video marketing agencies
Data protection for video marketing agencies comes down to the lawful basis, a retention schedule, deletion proof and evidence behind every claim in the edit.
Rules and ethics
Video marketing agencies disclosure policy should name one accountable owner
Video marketing agencies disclosure policy: what to cover on paid labels, personal data and confidentiality, with a scoring rubric to test the draft.
Tools and providers
Video marketing agency tool rollout: the right order
Tool implementation for a video marketing agency runs in three passes: rights and data first, then buying platforms, then measurement.